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Business Description

In the heart of San Carlos, California, lies a magical place where families gather to shop, learn, and play - The Reading Bug. This independent bookstore specializes in finding the perfect book for any age and offers an extensive selection of books, music, toys, board games, and STEM projects that make for the best gifts for kids of all ages.

The Reading Bug is imaginatively designed to look like an enchanted forest, complete with toadstool seating and surprises around every corner. This unique place is not just a place to buy books, but a destination for families looking for a fun and educational experience. The bookstore's thoughtfully hand-picked selection of books caters to avid bookworms and reluctant readers alike, and their expert booksellers are always on hand to help recommend the next title for any age.

Among The Reading Bug's core missions is to create strong ties with families on the Peninsula and beyond. With an emphasis on young families, the bookstore provides an extensive selection of parenting and pregnancy books, as well as frequent guest speakers on these subjects. Join them every day for free storytimes and check their events calendar for an always-impressive lineup of authors, illustrators, and special guests.

Lauren, the co-owner of The Reading Bug and their resident Storytime Lady, rotates with other storytellers to deliver free storytimes every week. Inspired to create a friendly, welcoming, magical, and educational spot for families in the extended community, Lauren and her mother-in-law, Diane, opened The Reading Bug after the birth of Lauren's first child in 2008. Thanks to the support of the community, The Reading Bug continues to be a labor of love and a fun, friendly, and magical place for families across the Peninsula to gather.

The Reading Bug is not just a bookstore; it's a place where families can create lasting memories while fostering a love for reading. Whether you're looking for the perfect book, a unique gift, or a fun and educational experience, The Reading Bug is the place to be.

Gift Ideas for The Reading Bug

If you're looking for a unique and thoughtful gift for the young ones in your life, The Reading Bug is the ultimate destination. With an enchanting selection of books, music, toys, and STEM projects, there's something for every child to enjoy.

For the avid bookworms, The Reading Bug offers an extensive selection of books, from classic tales to the latest bestsellers. Their expert booksellers can help recommend the perfect title for any age, whether it's a picture book for the little ones or a chapter book for the more advanced reader.

If you're looking for a gift that encourages creativity and learning, The Reading Bug offers a range of STEM projects and educational toys. From science kits to robotics, there's something to inspire every young mind.

For the little ones, The Reading Bug has a delightful selection of plush toys and board books that are sure to bring a smile to their faces. And for the older kids, their board game selection has something for everyone, from classic family favorites to the latest strategy games.

And for the ultimate gift that keeps on giving, check out The Reading Bug Box, their book subscription service. Each month, subscribers receive a hand-picked selection of books tailored to their child's age and interests.

With such a magical selection of gifts, The Reading Bug is the perfect place to find something special for the young ones in your life. So head on over and discover the joy of reading and play at The Reading Bug.

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