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Business Description

Nestled in the heart of Downieville, California, The Lure Resort is a hidden gem that offers guests a one-of-a-kind experience. This riverfront adventure lodge is perfect for families and friends who share a passion for the great outdoors and want to strengthen their connection with nature. Whether you're an avid hiker, dirt biker, fisherman, rock climber, mountain biker, horseback rider, kayaker, or just looking to relax along the banks of the North Yuba River, The Lure Resort has something for everyone.

The Lure Resort has a rich history dating back to the early 1850s, when it was known as Breyfogle Flat. Over the years, the property has had multiple sawmills and gold prospecting operations, and in the 1940s, vacation cabins were established. The Lure name was born in the 1960s, and ever since, it has been a haven for guests seeking to get away from the hustle and bustle of everyday life and spend time healing their souls along the North Yuba River.

Under new ownership, The Lure Resort has a brand new philosophy of providing guests with a unique outdoor experience. The 70-acre property is a sight to behold, with beauty and history around every corner. The Lure Resort is the first acquisition by Lost Sierra Development, LLC, a local organization formed by the same folks who built the recreation economy in Downieville through the Yuba Expeditions bike shop and the Sierra Buttes Trail Stewardship. The Lure Resort not only helps bolster the local economy but also provides affordable, long-term rental housing for working folks and families who want to live in Sierra County.

When it comes to accommodations, The Lure Resort has comfortable cabins with gas fireplaces and full amenities, making your stay absolutely unforgettable. The resort's ambience is second to none, with a friendly and inviting atmosphere that will make you feel right at home. The Lure Resort has received numerous positive reviews from satisfied guests who have raved about the resort's beauty, friendly customer service, and excellent location to enjoy the great outdoors.

In conclusion, The Lure Resort is an exceptional destination that offers guests a unique opportunity to escape from the hustle and bustle of everyday life and reconnect with nature. With a rich history, comfortable accommodations, and an inviting ambience, The Lure Resort is the perfect place to create lifelong memories.

Gift Ideas for The Lure Resort

For the outdoor enthusiast in your life, The Lure Resort in Downieville, California, offers a selection of unique and thoughtful gifts that are sure to impress. Whether your loved one enjoys hiking, fishing, or just spending time in the great outdoors, there's something for everyone at The Lure Resort.

For the angler in your life, The Lure Resort offers a selection of high-quality fishing gear, including rods, reels, and tackle. They also offer guided fishing trips on the North Yuba River, allowing your loved one to experience the natural beauty of the area while catching some of the best fish around.

For the hiker in your life, The Lure Resort has a selection of hiking gear, including hiking boots, backpacks, and camping gear. They also offer guided hikes on some of the most beautiful trails in the area, allowing your loved one to experience the beauty of the Sierra Nevada Mountains.

For the nature lover in your life, The Lure Resort offers a selection of nature-inspired gifts, including handcrafted jewelry, pottery, and art made by local artisans. The resort also has a gift shop, where you can find unique souvenirs and mementos to remember your stay at The Lure Resort.

For those who prefer to relax, The Lure Resort offers gift certificates for their luxurious cabins. These cabins are the perfect place to unwind and de-stress, with comfortable beds, cozy gas fireplaces, and breathtaking views of the North Yuba River.

In conclusion, The Lure Resort offers a wide selection of gifts that are perfect for the outdoor enthusiast in your life. From high-quality fishing gear to handcrafted jewelry, there's something for everyone at this beautiful riverfront resort. Give the gift of adventure and nature this year with The Lure Resort.

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