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Boulder Wine Merchant Giftly
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CategoriesBeer, Wine & Spirits
Location2690 Broadway St, Boulder, CO
Gift Tips
- Use a gift card to have staff craft a mixed case — they let you build a custom selection of individual cans or bottles without the usual single-item markup.
- Ask for recommendations from Brett or the sommeliers for special-occasion bottles; they can suggest wines from uncommon regions and price points across the spectrum.
- Pick up selections from the back-right cooler when you want to try local craft beers or limited-release cans sold individually.
- Look for the rotating 'wine of the month' near the front for a high-value bottle to gift at a bargain price.
- If you want to learn while gifting, inquire about tastings or guided suggestions — staff frequently share pairing ideas and background on unique finds.
Click here to send a gift up to $1,000 with the suggestion to use it at Boulder Wine Merchant.
Price$$
Year Established1980
Hours
Monday-Saturday: 10AM-9PMSunday: 11AM-8PM
Boulder Wine Merchant is a specialty beverage shop in Boulder, Colorado (80304), operated by Master Sommelier Brett Zimmerman. The store has been serving the community from its current location since 1990 and continues a tradition of educated, friendly service established by prior Master Sommelier owners.
- Ambiance: Friendly, knowledgeable shop run by Master Sommeliers with a relaxed, community-focused feel.
- Cuisine: Not applicable — specializes in wine, beer, and spirits with an emphasis on global and local bottles.
- Highlights: Expert staff (including a Master Sommelier), strong craft beer cooler with single-can options, and an eclectic selection of wines from uncommon regions.
Customers can expect one-on-one help from a team that knows wine, beer, and spirits at many price levels. The shop is known for its curated inventory, which includes interesting wines from lesser-known regions and a strong selection of Colorado craft beers.
The store is also set up for discovery: a cooler in the back-right corner often features single cans and limited releases, and staff are willing to help assemble mixed cases or suggest bottles for meals, gifts, and cellaring. Regulars value the approachable expertise and community-minded service that make shopping here an easy, educational experience.
Customer Reviews
Have been in the shop numerous times when I am in Boulder. Have always enjoyed its selection. Called today to buy and have sent a gift certificate for the... read review
Great staff and location and a really nice selection. I especially like to go to the back right corner of the store where there is a cooler that sells craft... read review
I had a great experience here. I had driven 15 minutes to the store and had forgotten
My mask. A woman greeted me within a minute of arriving and offered... read review
Karl W.
12/18/2024
12/18/2024Amber M.10/23/2021
10/23/2021Erin-Kate W.12/26/2021
12/26/2021Great Alternatives
Gift $100 for North Boulder Liquor: North Boulder Liquor: A hidden gem in the heart of Boulder, this charming neighborhood liquor store offers a wide selection of spirits, wines, and craft beers to satisfy any palate.
Buy a Gift & Greeting Card for Hazel's Beverage World: Hazel's Beverage World in Boulder is a haven for beverage enthusiasts, offering an extensive selection of libations to satisfy every taste and occasion.
The Giftly Advantage
With Giftly you strike a perfect balance, the thoughtfulness of a Boulder Wine Merchant gift card with the flexibility of money.
- Easy to buy online. Have it delivered now or later
- Send it with a personalized greeting card
- 3 easy ways for your recipient to redeem the gift
100% satisfaction guaranteed
No wasted balance
Easy to customize
How it works
- You customize a giftGift up to $1,000 with the suggestion to use it at Boulder Wine Merchant. Delivered in a personalized greeting card.
- They receive the giftGifts can be sent by email, SMS*, mail or you can print it yourself.
- They enjoy it!They redeem the gift on our website and choose to deposit the funds in their bank account, Paypal account or to have a Visa / Mastercard Gift Card mailed to them.
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