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Business Description

BASE, located in Miami, FL, is a one-stop-shop for the perpetually hip. Since its founding in December 1989, BASE has become a much-regarded voice in the world of lifestyle retailing. The boutique blurs the boundaries between art and commerce, becoming synonymous with a certain curiosity about life, and a resource for the savvy shopper.

Steven Giles, co-founder, and Creative Director have an eye for style and whimsy that is apparent in every corner of BASE. The store has become a reflection of his editing skill, with a well-crafted exhibit of style and sophistication that draws in customers from all over the town.

BASE has an increasing portfolio of hotel stores, making it an essential outpost for the discerning nomad. BASE IDEAS is the consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels, and EDITION.

The shop offers a cool selection of underground, high-end brands that are quite scarce in Miami, compared to cities like New York or L.A. Even for the savvy shopper, don't expect to find bargains here. The clothes are way above average, and the prices reflect the quality of these unique pieces.

Located right next to the German beer spot and Books And Books on Lincoln Road, BASE has become an uber-chic shop. The ambiance is modern and trendy. Customers are always happy to see their favorite brands under one roof, and the staff is knowledgeable and helpful.

In summary, BASE is a lifestyle retailing shop, which has become a resource for the savvy shopper, and an essential stopover for the discerning nomad. The store blends art and commerce, offering a unique selection of high-end brands. While not a bargain shop, BASE is renowned for its unique pieces and exceptional quality.

Gift Ideas for BASE

If you're looking for a gift that oozes style and sophistication, then BASE is the perfect place for you. Located in Miami, FL, this lifestyle retailing store is a treasure trove of unique and high-end brands that will make the perfect gift for your loved ones.

For the fashion-forward friend or family member, BASE has a fantastic selection of men's and women's clothing that is both trendy and timeless. From designer dresses and jackets to statement t-shirts and hoodies, BASE has something for everyone.

If accessories are more your thing, then check out BASE's collection of hats, scarves, and bags. These items make excellent gifts for people who love to accessorize and add a pop of style to their outfit. And for the jewelry lover, BASE offers exquisite pieces that will be cherished for years to come.

If you're looking for a gift for someone who loves to travel, then BASE's increasing portfolio of hotel stores offers an array of products that any discerning nomad would love. From trendy travel bags, passport holders, and memory books, BASE has everything you need to add some style to your travels.

And if you're still not sure what to get, why not opt for a gift card? BASE offers gift cards in any denomination, making it easy to give the gift of style.

In summary, BASE offers an array of unique and high-end brands perfect for gifts. Style, sophistication, and trendiness are the hallmarks of this lifestyle retailing store. So, next time you're looking for the perfect gift, head to BASE and impress your loved ones with a gift that oozes style and sophistication.

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