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Business Description

Nestled in the charming town of Auburn, California, Will Fish Tackle is the go-to destination for fishing enthusiasts looking to gear up for their next adventure. This family-owned business takes great pride in providing exceptional customer service and local knowledge to its patrons.

Established in 1997 by Steve Willis and Jack Hill, the shop has since become a staple in the community. Although Steve has since left the business to pursue other passions, the skilled hands of Jack and John Wadden have continued to provide the same level of personalized service that customers have come to expect over the years.

In 2017, Craig Newton purchased the business, following his lifelong passion for fishing and the great outdoors. His enthusiasm for the sport is palpable, and it is evident in the way he interacts with his customers. He is always willing to share tips and recommendations on the best spots to catch fish in the area.

Will Fish Tackle prides itself on offering a wide selection of top-quality fishing gear, including rods, reels, lures, and bait from leading industry brands. Whether you are a seasoned angler or a beginner just starting out, the knowledgeable staff at Will Fish Tackle is always happy to assist with finding the perfect gear to suit your needs.

The shop also sponsors many long-range trips out of Southern California and offers personalized service that sets it apart from larger chain stores. Customers are constantly raving about the helpfulness of the staff and the personalized attention they receive from the moment they walk through the door.

If you're looking for a one-stop-shop for all your fishing gear needs, look no further than Will Fish Tackle in Auburn, California. The combination of personalized service and top-quality gear is unmatched, and it's clear why the shop has become a beloved destination for fishing enthusiasts throughout the region.

Gift Ideas for Will Fish Tackle

Looking for the perfect gift for the fishing enthusiast in your life? Look no further than Will Fish Tackle in Auburn, California. This family-owned business has been providing top-quality fishing gear and exceptional customer service for over two decades, making it the ideal destination for the perfect fishing-themed gift.

Whether your loved one is a seasoned angler or just starting out, the knowledgeable staff at Will Fish Tackle can help you find the perfect gift. For the fly fishing enthusiast, consider a new fly rod or reel from top brands like Sage or Redington. Or, for those who prefer to fish with bait, a new rod and reel combo from Shimano or Penn is sure to be a hit.

In addition to fishing gear, Will Fish Tackle also offers a wide selection of apparel, including hats, shirts, and jackets from top brands like Patagonia and Simms. These items not only look great, but they are also practical for a day out on the water.

For those who already have all the gear they need, consider a gift certificate to Will Fish Tackle. This allows the recipient to choose their own gear or accessories, ensuring that they get exactly what they need for their next fishing trip.

Overall, Will Fish Tackle offers a wide range of high-quality fishing gear and accessories that would make the perfect gift for any fishing enthusiast. With expert guidance from the knowledgeable staff, you can be sure that you are choosing a gift that will be well-received and appreciated for years to come.

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