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Business Description

Shepherd and Schaller Sporting Goods is a family-owned business located in Wausau, Wisconsin. Established in 1949, the business has a rich history of providing high-quality outdoor gear for the Wausau community. Today, Shepherd and Schaller specializes in outdoor fun, offering everything from bikes and ski gear to camping equipment and kayaks. They also offer a wide selection of active apparel from brands like Patagonia and Chaco's, making it a one-stop-shop for all your outdoor needs.

What sets Shepherd and Schaller apart from other outdoor gear stores is their commitment to providing expert advice on selecting gear and where to use it. Their friendly and knowledgeable staff are all outdoor enthusiasts themselves, so they are more than happy to share their expertise with customers. Whether you're a seasoned adventurer or just starting out, Shepherd and Schaller has everything you need to make your next outdoor excursion a success.

The store itself is a historic building that was restored by current owner Robb in 1989. Robb, the youngest of ten kids between the two original owners, has a deep passion for the Wausau community and the outdoor lifestyle. Together with his wife Theresa, they have been involved in many community projects and organizations that are dedicated to the rehabilitation of downtown Wausau.

But what really sets Shepherd and Schaller apart is the friendly and welcoming atmosphere. Customers rave about the helpful and personable staff, who are always happy to go the extra mile to ensure customer satisfaction. It's clear that this is more than just a business to Robb and his team; it's a way of life. And that passion shines through in every aspect of Shepherd and Schaller, from the quality of their products to the exceptional customer service.

In short, Shepherd and Schaller Sporting Goods is a must-visit destination for anyone who loves the great outdoors. With a wide selection of high-quality gear, expert advice, and a warm and welcoming atmosphere, it's easy to see why this family-owned business has been a staple of the Wausau community for over 70 years.

Gift Ideas for Shepherd and Schaller Sporting Goods

If you're looking for a gift that will delight any outdoor enthusiast, look no further than Shepherd and Schaller Sporting Goods in Wausau, Wisconsin. With a wide selection of high-quality gear and apparel, there's something for everyone at this family-owned business.

For the avid skier or snowboarder on your list, consider a gift card to Shepherd and Schaller. With a wide selection of ski and snowboard gear from top brands like Salomon, Rossignol, and K2, they're sure to find something they love. And with expert advice from the friendly and knowledgeable staff, they can rest assured that they're getting the right gear for their skill level and style.

For the cyclist in your life, Shepherd and Schaller has a great selection of bikes and accessories. From road bikes to mountain bikes, they have something for every type of rider. And with top brands like Trek, Specialized, and Giant, you can be sure you're getting a gift that's built to last.

If camping is more their style, Shepherd and Schaller has everything they need for a memorable outdoor adventure. From tents and sleeping bags to camping stoves and coolers, they have all the essentials. And with a wide selection of outdoor apparel and footwear from Patagonia and Chaco's, they'll be fully equipped for any adventure.

And don't forget about the kayaker or paddleboarder on your list! Shepherd and Schaller has a great selection of water sports gear, including kayaks, paddleboards, and paddles. With top brands like Perception and Werner, they're sure to find something they love.

In short, Shepherd and Schaller Sporting Goods is the perfect destination for anyone who loves the great outdoors. With a wide selection of high-quality gear and apparel, expert advice, and exceptional customer service, it's easy to see why this family-owned business has been a staple of the Wausau community for over 70 years.

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