MidwayUSA is a leading internet retailer of shooting, hunting, and outdoor products located in Columbia, MO. Founded in 1977 by Larry Potterfield, MidwayUSA has grown from a small gun shop into a thriving business that prides itself on customer satisfaction, innovation, and continuous improvement.

With a passion for the shooting and hunting sports industry, Larry grew his small gun shop into a successful mail-order business that has become an industry leader. Today, MidwayUSA offers a wide selection of shooting, reloading, gunsmithing, and hunting products, making it a go-to destination for anyone who loves the outdoors.

What sets MidwayUSA apart from other businesses in this space is their dedication to customer satisfaction. This is evident in the way they conduct their business, from their high-performing and engaged employees to their focus on continuous improvement. It's no surprise that MidwayUSA has received numerous awards and recognition for their exemplary leadership and commitment to excellence.

MidwayUSA is also a strong supporter of conservation efforts and fish and wildlife stewardship. Larry and Brenda Potterfield, the company's founders, have made it their mission to provide sustainable financial support for outdoor education and youth shooting sports teams across America. They are also enthusiastic supporters of the National Rifle Association and the shooting sports industry, having created the NRA "Round-up" program in 1992, which has collected over $12.4 million dollars for the National Endowment for the Protection of the 2nd Amendment.

If you are looking for shooting, hunting, or outdoor products, look no further than MidwayUSA. With their commitment to customer satisfaction, quality products, and dedication to conservation efforts, you can feel good about supporting a company that is making a positive impact in the world.