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Business Description

Lovely Bride, located in Pasadena, CA, has revolutionized the bridal shopping experience since its establishment in 2010. The first of its kind, Lovely Bride stocks undiscovered designers that offer the freshest bridal fashion. Today, they continue to prioritize original designs by ingenious designers. The Lovely Bride team follows a unique code of conduct, providing an uplifting and empowering wedding dress shopping experience to all brides without discrimination. They celebrate body positivity and favor designers who offer dresses in an inclusive size range. They believe in transparency, empowerment, and women supporting women.

The Pasadena location reflects the company's ethos with its refreshing haven that always delivers a good time and the best dresses. Select styles are available in sample sizes 8-12 and 14-22, with prices ranging from $1200-$4000. Their designer selection is extensive, boasting Alexandra Grecco, Rue De Seine, Lovers Society, Louvienne, Theia, Marchesa Notte, Tara Lauren, Vagabond, Scout, Emmy Mae, Willowby, and Studio Levana.

Lovely Bride has become a community, #ourlovelies. The company's founder, Lanie List, opened Lovely Bride to give brides a fun and laid-back shopping experience while featuring indie designers that weren't readily available. Word quickly spread about the new way of doing bridal, and Lovely Bride became a household name. The company has grown significantly to include 18 individually-owned bridal shops, with each run by entrepreneurial, hardworking women who care deeply about offering a personalized and locally-focused experience. Shopping at Lovely Bride means shopping local, independent, and women-owned.

Lovely Bride has received numerous positive reviews, with customers praising the staff for their excellent customer service. Angie L. writes, "Three words: JASI IS AMAZING. After trying on a handful of dresses, Jasi recommended one last dress that she thought I would like. It wasn't what I imagined myself in, but I decided to give it a try. The moment I stepped out of the dressing room in the dress, I knew I had found the one." Shante Y. shares, "Delaney was AMAZING in making the experience of finding the perfect wedding dress special for my sister in law. She curated an excellent selection of dresses for us to choose from and provided invaluable insight that ensured my sister in law found her perfect dress." Jennifer S. adds, "I found the Dress of my dreams at Lovely Bride. The staff (Aleza) was great to work with. It took me a few visits to lovely bride to find my dream dress and Aleza was very patient and accommodating."

In summary, Lovely Bride has established itself as a leader in the bridal industry for providing an inclusive and uplifting shopping experience. Their focus on indie designers and exceptional customer service has won over the hearts of many brides, making them a go-to bridal shop for those looking for the perfect gown.

Gift Ideas for Lovely Bride

For those in search of a special gift for a bride-to-be, Lovely Bride in Pasadena, CA has a fabulous selection of items to choose from. The Lovely Bride team has curated a collection of unique and elegant pieces that are perfect for any bride.

For the fashion-savvy bride, Lovely Bride offers a variety of bridal accessories that are sure to complete any look. From headpieces and veils to jewelry and sashes, there is something for every bride's style. The Alexandra Grecco Collection features her signature beaded appliqué that can be added to any veil, adding just the right amount of sparkle to a bride's special day. Lovers Society's "La Bohème" collection features statement pieces with intricate beading and embroidery that are perfect for the boho-chic bride.

For the bride who wants to relax and unwind before her big day, Lovely Bride offers a luxurious selection of loungewear and robes. The Louvienne Robe features a delicate lace trim and is perfect for the bride who wants to feel pampered. The Scout Pajama Set is a chic and comfortable option for brides who want to lounge in style.

If you're looking for a gift that will be cherished for years to come, Lovely Bride carries an array of bridal keepsakes and mementos. The "Mrs." Box is a stunning velvet ring box that will safely store her cherished wedding band. The Willowby by Watters "Leo" Jacket is a timeless piece that can be worn beyond her wedding day. The jacket features intricate beading and embroidery and is perfect for layering over a simple dress or jeans.

Overall, Lovely Bride's selection of bridal gifts is sure to inspire and delight any bride-to-be. From accessories to loungewear and keepsakes, their collection is both unique and elegant. Their curated selection ensures that the gift you choose will be both special and unforgettable for the bride in your life.

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