Daughter, Maxine has found her niche' in the business applying her vast product knowledge and "Merchandizing Expertise." Maxine currently maintains merchant relations and is often on the floor at both stores. Daughter, Brigitte has found her forte' to be in the ever critical "Behind the Scenes" financial aspect of the business. As with all small business owners, the delicate balance of bookkeeping, inventory and expenses must be precisely managed and carefully monitored. Son, Sam is more the "Finger on the Pulse" of what comes next for their expanding business. Sam explores all aspects of keeping with the fast pace in the western apparel industry. You can find one, or all, of the three siblings and their mother, Carmen in their stores and on the sales floors on any given day. Each of them knows the business inside and out, from the quality of their products, to the proper fit and measurement of a custom created item such as a Lucchese boot.