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Business Description

Bicyclewise & Sports Fitness, located in Whitewater, WI, is a premier destination for cycling enthusiasts of all levels and ages. Founded by John and Liz Sotherland, who have extensive experience in the bicycling industry, this shop is dedicated to providing the best bikes and bike repair services to its customers.

At Bicyclewise & Sports Fitness, you will find a range of bicycles that cater to different needs and preferences. Whether you are a beginner, a seasoned rider, or someone looking for an electric bike, they have got you covered. Their selection of bikes includes Sotherland Custom Bicycles, which are exclusive to the shop and are built by John Sotherland himself.

Apart from offering high-quality bicycles, Bicyclewise & Sports Fitness also provides expert bike repair services. The team of professionals at the shop is knowledgeable and meticulous, making sure to give each bike the attention it deserves. They are committed to ensuring that your bike is in top shape and ready for any adventure.

John Sotherland, the owner, is a seasoned cycling enthusiast who enjoys getting people of all levels and interests on bikes. He utilizes his long history of riding, repairing, and building bicycles to assist customers in finding the perfect bike that suits their needs and preferences.

The customers of Bicyclewise & Sports Fitness have nothing but praise for the shop. They appreciate the great service and friendly staff, who are always willing to help and give advice. The shop's commitment to quality and customer satisfaction is evident in the glowing reviews that it receives.

In conclusion, if you are looking for a fantastic cycling experience and high-quality bicycles in Whitewater, WI, Bicyclewise & Sports Fitness is the place to be. With their range of bikes and expert repair services, you can be sure that you will receive the best of the best.

Gift Ideas for Bicyclewise & Sports Fitness

Bicyclewise & Sports Fitness, located in Whitewater, WI, is the perfect place to find unique and exciting gifts for the cycling enthusiast in your life. Whether you're shopping for a seasoned rider or just introducing someone to the joys of cycling, this shop has got you covered. Here are a few gift ideas to get you started:

For the adventure-seeker, consider a new bicycle. Bicyclewise & Sports Fitness offers a range of bikes for all ages and skill levels, including electric bikes, road bikes, and mountain bikes. These bikes are sure to provide a thrilling experience and make any cycling enthusiast smile.

For the avid racer, consider some high-quality cycling gear. Bicyclewise & Sports Fitness carries a variety of cycling clothing and accessories, including helmets, jerseys, and gloves. These items not only look great but also provide comfort and safety during long rides.

For the commuter, consider a bike lock or a set of bike lights. These practical gifts are essential for anyone who uses their bike to get around town. Bicyclewise & Sports Fitness offers a range of locks and lights to keep your loved ones safe while cycling.

For the DIY enthusiast, consider a bike repair kit. Bicyclewise & Sports Fitness provides expert bike repair services, and their team is knowledgeable about all things bike-related. A repair kit is an excellent gift for anyone who loves to tinker with their bike and wants to learn more about bike maintenance.

No matter what gift you choose, Bicyclewise & Sports Fitness is the perfect place to find something special. Their commitment to quality and customer satisfaction ensures that you'll find a gift that your loved ones will cherish for years to come.

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