Nexmetro Customer Success Story

NexMetro Communities is a premier developer in the Build-to-Rent sector, specializing in Class-A, leased home developments. Under the marketed name of Avilla Homes, Nexmetro offers luxurious single-family homes with a unique blend of carefree living and the benefits of private, high-end home life. The company has a portfolio of over 55 projects with more than 9,400 homes nationwide.
Melissa Drake
— Controller at Nexmetro

Melissa discovered Giftly through an employee referral who has been a Giftly’s happy recipient consumer.

The Challenge: Tenant Loyalty in a Competitive Rental Market

Since 2021, the property management landscape has continued to be highly competitive for companies like Nexmetro. As part of its marketing strategy, Nexmetro offers competitive incentives to new tenants through its property management partners. Melissa Drake, Controller at Nexmetro, leads the tenant incentives and rewards program to improve the new lease signing rate and tenant satisfaction. Melissa noticed that their traditional methods of rewarding tenants by offering locally purchased gift cards were cumbersome, lacked transparency, and posed a risk of fraud. Nexmetro needed a secure, scalable, and efficient tenant incentives solution to support their existing operations and enhance their market competitiveness seamlessly.

Giftly: A Strategic Solution

Under Melissa's leadership, Nexmetro transformed its tenant incentives and rewards program. Giftly offered several essential capabilities, including invoice-based integrated workflow throughout the process, from planning incentives for every property to delivering incentives to each tenant.

Over a dozen of Nextmetro's property management companies leveraged Giftly in 2023 to send tenant incentives to hundreds of new tenants. Giftly offered secure transactions and the scalability to add more property managers.  Nexmetro property management companies loved Giftly's intuitive and easy-to-follow user experience and customer support, which allowed for a more streamlined process. Moreover, Giftly's innovative approach to rewards—offering recipients the choice to convert their incentives into preferred experiences or services—resonated well with tenants, adding a personal touch to each interaction and fostering greater tenant satisfaction. This strategic move empowered tenants and aligned perfectly with Nexmetro's ethos of offering luxury, convenience, and a sense of community.

Results

Improved operational efficiency by 75%

Nexmetro property management teams experienced a streamlined process, eliminating the previous time-consuming practices of locally purchasing, tracking, and distributing gift cards.

Increased transparency and security

The Giftly platform provided Nexmetro with invoicing-based workflow and tracking and reporting capabilities, enabling Melissa and her team to monitor the success of the tenant incentives program.

Enhanced tenant satisfaction and engagement

The customized Giftly rewards resonated deeply with Nexmetro's tenants, leading to improved satisfaction. The freedom to select rewards helped tenants create personal connections with property management.

Feedback and Word-of-Mouth Advocacy

Giftly continued to track positive tenant/recipient feedback and customer testimonials, which further solidified Nexmetro's reputation in the industry and attracted new tenants through referrals and word of mouth.

Better lease signing rate

The attractive, flexible incentives offered through Giftly became a key differentiator for Nexmetro, helping to elevate the properties’ appeal and competitiveness in the market. 


Key capabilities

Overall the property management managers increased the business value through the following Giftly capabilities.

Increased efficiency and brand consistency through the use of customized templates for tenant rewards
Centralized invoicing to move away from purchasing rewards and sending receipts for reimbursements
Increased transparency through Giftly’s central data management with purchase and recipient-level visibility.
Secure method of sharing low or high-value rewards (ranging from $10 to $10,000 or even more)

Giftly’s platform for corporate offers

A secure, fraud-free enterprise-grade platform that lets you focus on your program goals.
Flexible redemption options that make tenants feel special.
Easy and intuitive workflows to share incentives/rewards to small or large groups of people.
Converting tenants into real connections through detailed redemption analytics.
A personalized and branded experience by emphasizing experiences that resonate at a personal level and extend your 
brand value.

Conclusion

NexMetro's partnership with Giftly transformed their tenant rewards and incentives program by preventing fraud and improving tenant rewards planning, efficiency, and tenant relationships. In a highly competitive rental property management market, this partnership highlights the strategic value of adopting technology to stay ahead in competitive markets.

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