Melissa discovered Giftly through an employee referral who has been a Giftly’s happy recipient consumer.
Since 2021, the property management landscape has continued to be highly competitive for companies like Nexmetro. As part of its marketing strategy, Nexmetro offers competitive incentives to new tenants through its property management partners. Melissa Drake, Controller at Nexmetro, leads the tenant incentives and rewards program to improve the new lease signing rate and tenant satisfaction. Melissa noticed that their traditional methods of rewarding tenants by offering locally purchased gift cards were cumbersome, lacked transparency, and posed a risk of fraud. Nexmetro needed a secure, scalable, and efficient tenant incentives solution to support their existing operations and enhance their market competitiveness seamlessly.
Under Melissa's leadership, Nexmetro transformed its tenant incentives and rewards program. Giftly offered several essential capabilities, including invoice-based integrated workflow throughout the process, from planning incentives for every property to delivering incentives to each tenant.
Over a dozen of Nextmetro's property management companies leveraged Giftly in 2023 to send tenant incentives to hundreds of new tenants. Giftly offered secure transactions and the scalability to add more property managers. Nexmetro property management companies loved Giftly's intuitive and easy-to-follow user experience and customer support, which allowed for a more streamlined process. Moreover, Giftly's innovative approach to rewards—offering recipients the choice to convert their incentives into preferred experiences or services—resonated well with tenants, adding a personal touch to each interaction and fostering greater tenant satisfaction. This strategic move empowered tenants and aligned perfectly with Nexmetro's ethos of offering luxury, convenience, and a sense of community.
Overall the property management managers increased the business value through the following Giftly capabilities.
NexMetro's partnership with Giftly transformed their tenant rewards and incentives program by preventing fraud and improving tenant rewards planning, efficiency, and tenant relationships. In a highly competitive rental property management market, this partnership highlights the strategic value of adopting technology to stay ahead in competitive markets.